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Marketing : an introductory text/ by Michael J Baker

By: Material type: TextTextPublication details: London: MacMillan, 1979.Edition: 3rd edDescription: xvii,488pISBN:
  • 0333236408
Subject(s): DDC classification:
  • 658.8  BAK/M
Contents:
Part 1:Introduction-- Part 2:The Constituent Elements:Demand ,Supply,Companies-- Part 3:Patterns of Distribution-- Part 4:Marketing Functions:The Mix Elements-- Part 5:Marketing in Practice.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 658.8 BAK/M (Browse shelf(Opens below)) Available USCA2011

Part 1:Introduction--
Part 2:The Constituent Elements:Demand ,Supply,Companies--
Part 3:Patterns of Distribution--
Part 4:Marketing Functions:The Mix Elements--
Part 5:Marketing in Practice.

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