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Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.

By: Material type: TextTextPublication details: London Routledge 2021Description: 344 pagesISBN:
  • 9780367338749
  • 9780367338756
Subject(s): DDC classification:
  • 658.827 23 LAL.S
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Campus Library Kariavattom General Stacks Campus Library Kariavattom Non-fiction 658.827 LAL.S (Browse shelf(Opens below)) Available UCL32030

Includes bibliographical references and index.

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