Strategic brand management and development : (Record no. 631161)

MARC details
000 -LEADER
fixed length control field 00577cam a22001818i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780367338749
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780367338756
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
Item number LAL.S
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Lalaounis, Sotiris T.,
245 10 - TITLE STATEMENT
Title Strategic brand management and development :
Sub Title creating and marketing successful brands /
Statement of responsibility, etc Sotiris T. Lalaounis.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London
Name of publisher Routledge
Year of publication 2021
300 ## - PHYSICAL DESCRIPTION
Number of Pages 344 pages
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home Library Current Location Shelving location Date acquired Full call number Accession Number Price effective from Koha item type
        Non-fiction Campus Library Kariavattom Campus Library Kariavattom General Stacks 03/03/2022 658.827 LAL.S UCL32030 03/03/2022 Book