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Strategic brand management and development : creating and marketing successful brands /

Lalaounis, Sotiris T.,

Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis. - London Routledge 2021 - 344 pages

Includes bibliographical references and index.

ISBN: 9780367338749 9780367338756

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Product management.

Dewey Class. No.: 658.827 / LAL.S

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