A Framework for Marketing Management/ by Philip Kotler and Kevin Keller

By:

Kotler,Philip

Contributor(s):

Keller,Kevin,author

Material type: Text

TextPublication details: Noida: Pearson, 2021.Edition: 6th edDescription: 344pISBN:

9789332575394

Subject(s):

DDC classification:

658.8 KOT/F

Contents:

Part 1-Introduction to Marketing Management Part 2-Connecting with Customers Part 3-Strategic Brand Management Part 4-Value Creation Part 5-Value Delivery Part 6-Value Communication Part 7-Managing the Marketing Organization for Long-Term Success

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala Processing Center	Study Centre Alappuzha, University of Kerala	658.8 KOT/F (Browse shelf(Opens below))	Available		USCA6006

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Previous	658.8 BER/M Marketing Research/	658.8 CHA/M Marketing Management: Text & Cases/	658.8 HAV/B B2B Marketing : Text and Cases/	658.8 KOT/F A Framework for Marketing Management/	658.8 KOT/P Principles of Marketing/	658.8 KOT/P Principles of Marketing/	658.8 MAL/I Integrated Marketing Communication: Pentacom/	Next

Global edition.

Part 1-Introduction to Marketing Management
Part 2-Connecting with Customers
Part 3-Strategic Brand Management
Part 4-Value Creation
Part 5-Value Delivery
Part 6-Value Communication
Part 7-Managing the Marketing Organization for Long-Term Success

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