A Framework for Marketing Management/ (Record no. 629975)

MARC details
000 -LEADER
fixed length control field 00778nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789332575394
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/F
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler,Philip
245 ## - TITLE STATEMENT
Title A Framework for Marketing Management/
Statement of responsibility, etc by Philip Kotler and Kevin Keller
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Noida:
Name of publisher Pearson,
Year of publication 2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 344p.
500 ## - GENERAL NOTE
General note Global edition.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1-Introduction to Marketing Management<br/>Part 2-Connecting with Customers<br/>Part 3-Strategic Brand Management<br/>Part 4-Value Creation<br/>Part 5-Value Delivery<br/>Part 6-Value Communication<br/>Part 7-Managing the Marketing Organization for Long-Term Success
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management--
Form subdivision Computer simulation
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller,Kevin,author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala Processing Center 26/02/2022 599.00 658.8 KOT/F USCA6006 26/02/2022 Book