A Framework for Marketing Management/

Kotler,Philip

A Framework for Marketing Management/ by Philip Kotler and Kevin Keller - 6th ed. - Noida: Pearson, 2021. - 344p.

Global edition.

Part 1-Introduction to Marketing Management
Part 2-Connecting with Customers
Part 3-Strategic Brand Management
Part 4-Value Creation
Part 5-Value Delivery
Part 6-Value Communication
Part 7-Managing the Marketing Organization for Long-Term Success

9789332575394


Marketing--Management
Marketing--Management----Computer simulation

658.8 / KOT/F