Brand positioning: connecting marketing strategy and communication/ Erik Kostelijk and Karel Jan Alsem.

By:

Contributor(s):

Material type: Text

TextPublication details: Oxon: Routledge, 2020.Description: 254 pagesISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B KOS (Browse shelf(Opens below))	Available		IMK16838

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8B KOM Definitive Book of branding	658.8B KOM Definitive book of branding	658.8B KOR Brand society : how brands transform management and life style	658.8B KOS Brand positioning: connecting marketing strategy and communication/	658.8B KUM Private label strategy : how to meet the store brand challenge	658.8B KUM Brand management : text and cases	658.8B KUM Marketing indian brands : marketing concepts and strategies	Next

There are no comments on this title.

to post a comment.