Brand positioning: (Record no. 627257)

MARC details
000 -LEADER
fixed length control field 00423nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780367250195
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B
Item number KOS
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kostelijk, Erik
245 ## - TITLE STATEMENT
Title Brand positioning:
Sub Title connecting marketing strategy and communication/
Statement of responsibility, etc Erik Kostelijk and Karel Jan Alsem.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxon:
Name of publisher Routledge,
Year of publication 2020.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 254 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Alsem, Karel Jan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 18/02/2022 3663.45 658.8B KOS IMK16838 18/02/2022 Book