Brand positioning: (Record no. 627257)
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000 -LEADER | |
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fixed length control field | 00423nam a22001457a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780367250195 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8B |
Item number | KOS |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kostelijk, Erik |
245 ## - TITLE STATEMENT | |
Title | Brand positioning: |
Sub Title | connecting marketing strategy and communication/ |
Statement of responsibility, etc | Erik Kostelijk and Karel Jan Alsem. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Oxon: |
Name of publisher | Routledge, |
Year of publication | 2020. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 254 pages. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Alsem, Karel Jan |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 18/02/2022 | 3663.45 | 658.8B KOS | IMK16838 | 18/02/2022 | Book |