Brand positioning: connecting marketing strategy and communication/
Kostelijk, Erik
Brand positioning: connecting marketing strategy and communication/ Erik Kostelijk and Karel Jan Alsem. - Oxon: Routledge, 2020. - 254 pages.
9780367250195
Brand Management
658.8B / KOS
Brand positioning: connecting marketing strategy and communication/ Erik Kostelijk and Karel Jan Alsem. - Oxon: Routledge, 2020. - 254 pages.
9780367250195
Brand Management
658.8B / KOS