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Strategic brand magement : building , measuring and managing brand equity

By:

Keller, Kevine Lane

Material type: Text

Text

TextPublication details: Noida Pearson; 2015Edition: 4Description: 586pISBN:

9789332542204

Subject(s):

Strategic marketing management

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M KEL (Browse shelf(Opens below))	Available		IMK16055

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