Strategic brand magement : building , measuring and managing brand equity
Keller, Kevine Lane
Strategic brand magement : building , measuring and managing brand equity - 4 - Noida Pearson 2015 - 586p
9789332542204
Strategic marketing management
658.402M / KEL
Strategic brand magement : building , measuring and managing brand equity - 4 - Noida Pearson 2015 - 586p
9789332542204
Strategic marketing management
658.402M / KEL