Strategic brand magement : building , measuring and managing brand equity (Record no. 581714)

MARC details
000 -LEADER
fixed length control field 00453nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210228s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332542204
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.402M
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevine Lane
245 #0 - TITLE STATEMENT
Title Strategic brand magement : building , measuring and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 586p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 28/02/2021 829.00   658.402M KEL IMK16055 28/02/2021 28/02/2021 Book