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Brand management : co-creating meaningful brands / Michael Beverland.

By: Material type: TextTextPublication details: London: Sage, 2018.Description: xvi, 400 pages : color illustrationsISBN:
  • 9781473951983 (paperback)
Subject(s): DDC classification:
  • 658.8B BEV
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8B BEV (Browse shelf(Opens below)) Available IMK15860

Includes bibliographical references (pages 371-385) and index.

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