Brand management : (Record no. 581136)

MARC details
000 -LEADER
fixed length control field 00498cam a22001457i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473951983 (paperback)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B
Item number BEV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Beverland, Michael,
245 10 - TITLE STATEMENT
Title Brand management :
Remainder of title co-creating meaningful brands /
Statement of responsibility, etc. Michael Beverland.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 400 pages :
Other physical details color illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 371-385) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
-- Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 27/10/2020 4205.44   658.8B BEV IMK15860 27/10/2020 27/10/2020 Book