Normal view MARC view ISBD view

Brand management : co-creating meaningful brands /

Beverland, Michael,

Brand management : co-creating meaningful brands / Michael Beverland. - London: Sage, 2018. - xvi, 400 pages : color illustrations ;

Includes bibliographical references (pages 371-385) and index.

ISBN: 9781473951983 (paperback)

Subjects--Topical Terms:
Brand Management
Branding (Marketing)

Dewey Class. No.: 658.8B / BEV

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)