Essentials of marketing management / Geoff Lancaster and Lester Massingham.
Material type: TextPublication details: Oxon: Routledge, 2018.Description: 464 pagesISBN:- 9781138038967 (pbk. : alk. paper)
- 658.8 LAN
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management Processing Center | Institute of Management | 658.8 LAN (Browse shelf(Opens below)) | Available | IMK15865 |
Earlier ed.: 2011.
Includes bibliographical references and index.
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