Essentials of marketing management / (Record no. 581120)

MARC details
000 -LEADER
fixed length control field 00511cam a22001698i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138038967 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LAN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey,
245 10 - TITLE STATEMENT
Title Essentials of marketing management /
Statement of responsibility, etc. Geoff Lancaster and Lester Massingham.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxon:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 464 pages.
500 ## - GENERAL NOTE
General note Earlier ed.: 2011.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Massingham, Lester,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 23/10/2020 4779.04 1 658.8 LAN IMK15865 29/10/2024 14/08/2024 23/10/2020 Book