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Essentials of marketing management /

Lancaster, Geoffrey,

Essentials of marketing management / Geoff Lancaster and Lester Massingham. - Oxon: Routledge, 2018. - 464 pages.

Earlier ed.: 2011.

Includes bibliographical references and index.

ISBN: 9781138038967 (pbk. : alk. paper)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / LAN

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