Brands and branding / Stephen Brown.
Material type: TextPublication details: London : Sage , 2016.Description: xi, 282 pagesISBN:- 9781473919525 (pbk)
- 658.8B BRO
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management Processing Center | Institute of Management | 658.8B BRO (Browse shelf(Opens below)) | Available | IMK15171 |
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Includes bibliographical references (pages 247-276) and index.
The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
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