Brands and branding /
Brown, Stephen,
Brands and branding / Stephen Brown. - London : Sage , 2016. - xi, 282 pages ;
Includes bibliographical references (pages 247-276) and index.
The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
9781473919525 (pbk)
Branding (Marketing)
Brand name products.
Brand name products.
658.8B / BRO
Brands and branding / Stephen Brown. - London : Sage , 2016. - xi, 282 pages ;
Includes bibliographical references (pages 247-276) and index.
The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
9781473919525 (pbk)
Branding (Marketing)
Brand name products.
Brand name products.
658.8B / BRO