Brands and branding / (Record no. 580383)

MARC details
000 -LEADER
fixed length control field 01040cam a22001937i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473919525 (pbk)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B
Item number BRO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Stephen,
245 10 - TITLE STATEMENT
Title Brands and branding /
Statement of responsibility, etc. Stephen Brown.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Sage ,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 282 pages ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 247-276) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
520 ## - SUMMARY, ETC.
Summary, etc. This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 14/02/2020   658.8B BRO IMK15171 14/02/2020 14/02/2020 Book