Brands and branding / (Record no. 580383)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01040cam a22001937i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781473919525 (pbk) |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8B |
Item number | BRO |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Brown, Stephen, |
245 10 - TITLE STATEMENT | |
Title | Brands and branding / |
Statement of responsibility, etc. | Stephen Brown. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | Sage , |
Date of publication, distribution, etc. | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 282 pages ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (pages 247-276) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding (Marketing) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Institute of Management | Institute of Management | Processing Center | 14/02/2020 | 658.8B BRO | IMK15171 | 14/02/2020 | 14/02/2020 | Book |