Integrated advertising, promotion, and marketing communications Clow, Kenneth E; Baack, Donald

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Material type: Text

TextSeries: Publication details: Prentice-Hall of India Pvt. Ltd., New Delhi 2007Edition: 3 editionDescription: 537 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	659 CLO (Browse shelf(Opens below))	Available		IMK13344

Previous			No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available			Next
Previous	659 CHU Advertising: Theory and practice	659 CHU Foundations of advertising: theory and practice/	659 CLO Integrated advertising, promotion, and marketing communications	659 CLO Integrated advertising, promotion, and marketing communications	659 CLO Integrated advertising, promotion, and marketing communications	659 CLO Integrated advertising, promotion, and marketing communications/	659 CLU Essentials of advertising/	Next

Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies

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