Integrated advertising, promotion, and marketing communications
Clow, Kenneth E; Baack, Donald
Integrated advertising, promotion, and marketing communications Clow, Kenneth E; Baack, Donald - 3 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2007 - 537 p - .
Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
Advertising
659 CLO
Integrated advertising, promotion, and marketing communications Clow, Kenneth E; Baack, Donald - 3 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2007 - 537 p - .
Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
Advertising
659 CLO