Integrated advertising, promotion, and marketing communications (Record no. 578867)

MARC details
000 -LEADER
fixed length control field 00564nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E; Baack, Donald
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications
Statement of responsibility, etc. Clow, Kenneth E; Baack, Donald
250 ## - EDITION STATEMENT
Edition statement 3 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Prentice-Hall of India Pvt. Ltd., New Delhi
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 537 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 1 659 CLO IMK13344 27/06/2022 09/05/2022 25/10/2019 Book