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The New strategic brand management creating and sustaining brand equity long term Kapferer, Jean-Noel

By: Material type: TextTextSeries: Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2009Edition: Description: 560 pISBN:
Subject(s): DDC classification:
  • 658.8B KAP
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8B KAP (Browse shelf(Opens below)) Available IMK08624

Acc nos : 8503-8668 IMK KOLLAM (UGC XI PLAN 2008-2009)

Modern Book Centre MBC-012/03/08 dtd 02-03-2009

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