The New strategic brand management creating and sustaining brand equity long term (Record no. 573504)

MARC details
000 -LEADER
fixed length control field 00566nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 495
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
245 ## - TITLE STATEMENT
Title The New strategic brand management creating and sustaining brand equity long term
Statement of responsibility, etc. Kapferer, Jean-Noel
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page Inda Pvt Ltd: New Delhi
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 560 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note Acc nos : 8503-8668 IMK KOLLAM (UGC XI PLAN 2008-2009)
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-012/03/08 dtd 02-03-2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 495.00   658.8B KAP IMK08624 25/10/2019 25/10/2019 Book