Normal view MARC view ISBD view

The New strategic brand management creating and sustaining brand equity long term

Kapferer, Jean-Noel

The New strategic brand management creating and sustaining brand equity long term Kapferer, Jean-Noel - - Kogan Page Inda Pvt Ltd: New Delhi 2009 - 560 p - .

Acc nos : 8503-8668 IMK KOLLAM (UGC XI PLAN 2008-2009)

ISBN: 495

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B KAP

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)