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New strategic brand management: creating and sustaining brand equity long term Kapferer,Jean-noel

By: Material type: TextTextSeries: Publication details: Kogan Page Pub: London 2004Edition: Description: 495 pISBN:
  • 8175542918
Subject(s): DDC classification:
  • R 658.402M KAP
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management R 658.402M KAP (Browse shelf(Opens below)) Available IMK07798

Modern Book Centre MBC-2824/07 dtd 24/03/2008

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