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New strategic brand management: creating and sustaining brand equity long term

Kapferer,Jean-noel

New strategic brand management: creating and sustaining brand equity long term Kapferer,Jean-noel - - Kogan Page Pub: London 2004 - 495 p - .

ISBN: 8175542918 495

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: R 658.402M KAP

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