New strategic brand management: creating and sustaining brand equity long term (Record no. 572678)

MARC details
000 -LEADER
fixed length control field 00518nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542918
Terms of availability 495
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.402M KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer,Jean-noel
245 ## - TITLE STATEMENT
Title New strategic brand management: creating and sustaining brand equity long term
Statement of responsibility, etc. Kapferer,Jean-noel
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page Pub: London
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 495 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-2824/07 dtd 24/03/2008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 495.00   R 658.402M KAP IMK07798 25/10/2019 25/10/2019 Book