Marketing Payback: Is your marketing profitable? Shaw, Robert; Merrick, David

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Material type: Text

TextSeries: Publication details: Pearson Education Ltd: London 2006Edition: Description: 511 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8 SHA (Browse shelf(Opens below))	Available		IMK06727

Previous	No cover image available No cover image available		No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8 SCA Ambush marketing : game within a game	658.8 SET Tips for marketing	658.8 SHA Improving marketing effectiveness	658.8 SHA Marketing Payback: Is your marketing profitable?	658.8 SHA Applied case studies in marketing	658.8 SHA Marketing management	658.8 SHA Marketing management	Next

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