Marketing Payback: Is your marketing profitable? (Record no. 571607)

MARC details
000 -LEADER
fixed length control field 00456nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177584847
Terms of availability 499
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shaw, Robert; Merrick, David
245 ## - TITLE STATEMENT
Title Marketing Payback: Is your marketing profitable?
Statement of responsibility, etc. Shaw, Robert; Merrick, David
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pearson Education Ltd: London
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 511 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 499.00   658.8 SHA IMK06727 25/10/2019 25/10/2019 Book