Marketing Payback: Is your marketing profitable?
Shaw, Robert; Merrick, David
Marketing Payback: Is your marketing profitable? Shaw, Robert; Merrick, David - - Pearson Education Ltd: London 2006 - 511 p - .
8177584847 499
Marketing management
658.8 SHA
Marketing Payback: Is your marketing profitable? Shaw, Robert; Merrick, David - - Pearson Education Ltd: London 2006 - 511 p - .
8177584847 499
Marketing management
658.8 SHA