Advertising and the mind of the consumer: What works, what doesn`t, and why Sutherland, Max; Sylvester, Alice K

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Material type: Text

TextSeries: Publication details: Allen&Unwin: Australia 2004Edition: 2 editionDescription: 326 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	659 SUT (Browse shelf(Opens below))	Available		IMK05493

Previous	No cover image available No cover image available		No cover image available No cover image available				No cover image available No cover image available	Next
Previous	659 SHA Advertising and integrated markrting communications	659 SOL Art of client service : the classic guide /	659 SPR Ads to icon : how advertising succeeds in a multimedia age	659 SUT Advertising and the mind of the consumer: What works, what doesn`t, and why	659 SUT Advertising and the mind of the consumer: What works, what doesn`t, and why	659 TEL Effective advertising : understanding when, how, and why advertising works	659 THA Advertising, marketing and sales management	Next

Modern Book Centre 0752/04;09/11/04

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