Advertising and the mind of the consumer: What works, what doesn`t, and why (Record no. 570373)

MARC details
000 -LEADER
fixed length control field 00522nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1865082317
Terms of availability 395
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 SUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sutherland, Max; Sylvester, Alice K
245 ## - TITLE STATEMENT
Title Advertising and the mind of the consumer: What works, what doesn`t, and why
Statement of responsibility, etc. Sutherland, Max; Sylvester, Alice K
250 ## - EDITION STATEMENT
Edition statement 2 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Allen&Unwin: Australia
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 326 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] 0752/04;09/11/04
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 395.00   659 SUT IMK05493 25/10/2019 25/10/2019 Book