What's in a name?: Advertising and the concept of brands Jones, John Philip; Slater, Jan S

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Material type: Text

TextSeries: Publication details: Prentice-Hall of India Pvt. Ltd., New Delhi 2003Edition: Description: 308 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B JON (Browse shelf(Opens below))	Available		IMK05365

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Previous	658.8B HUT B2B marketing : a South Asian perspectice	658.8B ICF Case Studies in Brand Management. Vol.I	658.8B IND Brand together: how co - creation generates innovation and re- energizes brands	658.8B JON What's in a name?: Advertising and the concept of brands	658.8B KAP Strategic brand management: New approaches to creating and evaluating brand equity	658.8B KAP Strategic brand management: New approaches to creating and evaluating brand equity	658.8B KAP Strategic brand management: New approaches to creating and evaluating brand equity	Next

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