What's in a name?: Advertising and the concept of brands (Record no. 570245)

MARC details
000 -LEADER
fixed length control field 00475nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 195
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B JON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip; Slater, Jan S
245 ## - TITLE STATEMENT
Title What's in a name?: Advertising and the concept of brands
Statement of responsibility, etc. Jones, John Philip; Slater, Jan S
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Prentice-Hall of India Pvt. Ltd., New Delhi
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 308 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 195.00   658.8B JON IMK05365 25/10/2019 25/10/2019 Book