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What's in a name?: Advertising and the concept of brands

Jones, John Philip; Slater, Jan S

What's in a name?: Advertising and the concept of brands Jones, John Philip; Slater, Jan S - - Prentice-Hall of India Pvt. Ltd., New Delhi 2003 - 308 p - .

ISBN: 195

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B JON

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