Strategic brand management: Building, measuring, and managing brand equity Keller, Kevin Lane

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Material type: Text

TextSeries: Publication details: Pearson Education (Singapore) Pte. Ltd., Delhi 2004Edition: 2 editionDescription: 788 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B KEL (Browse shelf(Opens below))	Available		IMK05336

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Previous	658.8B KAP New strategic brand mangement	658.8B KAP Breakthroough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a bid brand	658.8B KAZ Driving layalty : turning every customer and employee into a raving fan for your brand	658.8B KEL Strategic brand management: Building, measuring, and managing brand equity	658.8B KEL Kellogg on branding in a hyper-connected world /	658.8B KOM Definitive Book of branding	658.8B KOM Definitive book of branding	Next

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