Strategic brand management: Building, measuring, and managing brand equity (Record no. 570216)

MARC details
000 -LEADER
fixed length control field 00475nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 295
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic brand management: Building, measuring, and managing brand equity
Statement of responsibility, etc. Keller, Kevin Lane
250 ## - EDITION STATEMENT
Edition statement 2 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pearson Education (Singapore) Pte. Ltd., Delhi
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 788 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 01/07/2021 295.00   658.8B KEL IMK05336 01/07/2021 25/10/2019 Book