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Strategic brand management: Building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management: Building, measuring, and managing brand equity Keller, Kevin Lane - 2 edition - Pearson Education (Singapore) Pte. Ltd., Delhi 2004 - 788 p - .

ISBN: 295

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B KEL

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