Strategic brand management: New approaches to creating and evaluating brand equity Kapferer, Jean-Noel

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Material type: Text

TextSeries: Publication details: Global Business Press: New Delhi 1994Edition: Description: 230 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B KAP (Browse shelf(Opens below))	Available		IMK01366

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Previous	658.8B ICF Case Studies in Brand Management. Vol.I	658.8B IND Brand together: how co - creation generates innovation and re- energizes brands	658.8B JON What's in a name?: Advertising and the concept of brands	658.8B KAP Strategic brand management: New approaches to creating and evaluating brand equity	658.8B KAP Strategic brand management: New approaches to creating and evaluating brand equity	658.8B KAP Strategic brand management: New approaches to creating and evaluating brand equity	658.8B KAP Strategic brand management	Next

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