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Strategic brand management: New approaches to creating and evaluating brand equity

Kapferer, Jean-Noel

Strategic brand management: New approaches to creating and evaluating brand equity Kapferer, Jean-Noel - - Global Business Press: New Delhi 1994 - 230 p - .

ISBN: 8172400489 750

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B KAP

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