Strategic brand management: New approaches to creating and evaluating brand equity (Record no. 566246)

MARC details
000 -LEADER
fixed length control field 00472nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8172400489
Terms of availability 750
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
245 ## - TITLE STATEMENT
Title Strategic brand management: New approaches to creating and evaluating brand equity
Statement of responsibility, etc. Kapferer, Jean-Noel
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Global Business Press: New Delhi
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 230 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 16/07/2021 750.00   658.8B KAP IMK01366 16/07/2021 25/10/2019 Book