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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage Publications, 2008.Edition: 3rd edDescription: xii, 444 p. : illISBN:
  • 9781412956475 (pbk. : alk. paper)
  • 1412956471 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 361.3 KOT.S
Online resources:
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Sociology Processing Center Dept. of Sociology 361.3 KOT.S (Browse shelf(Opens below)) Available SOC7859

Includes bibliographical references (p. 403-427) and indexes.

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