Social marketing : influencing behaviors for good /
Kotler, Philip.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, 2008. - xii, 444 p. : ill. ;
Includes bibliographical references (p. 403-427) and indexes.
9781412956475 (pbk. : alk. paper) 1412956471 (pbk. : alk. paper)
Social marketing.
Behavior modification.
361.3 / KOT.S
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, 2008. - xii, 444 p. : ill. ;
Includes bibliographical references (p. 403-427) and indexes.
9781412956475 (pbk. : alk. paper) 1412956471 (pbk. : alk. paper)
Social marketing.
Behavior modification.
361.3 / KOT.S