Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.
Material type:
TextPublication details: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012.Edition: 2nd edDescription: xix, 460 p. : ill. (chiefly col.)ISBN: - 9780273736950 (pbk.)
- 0273736957 (pbk.)
- 658.8342 SCH
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Dept. of Psychology General Stacks | Dept. of Psychology | 658.8342 SCH (Browse shelf(Opens below)) | Available | PSY8317 |
Browsing Dept. of Psychology shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| No cover image available No cover image available |
|
|
|
|
|
|
||
| 658.8342 LOU Consumer behavior : concepts and applications / | 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer Behavior / | 658.8342 SCH Consumer behaviour : a European outlook / | 658.8342 SHA Consumer Psychology / | 658.8342 SUB Consumer Behaviour And Sustainable Fashion Consumption / | 658.8342 SUB Consumer Behaviour and Sustainable Fashion Consumption / |
Includes bibliographical references and index.
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
There are no comments on this title.