Advertising and popular culture / Jib Fowles.

By:

Fowles, Jib

Material type: Text

TextSeries: Publication details: Thousand Oaks, Calif. : Sage Publications, c1996.Description: xviii, 278 p. : illISBN:

0803954824 (cloth : acidfree paper)
0803954832 (pbk. : acidfree paper)

Subject(s):

DDC classification:

659.1 FOW

Online resources:

Contents:

Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Futures Studies Processing Center	Dept. of Futures Studies	659.1 FOW (Browse shelf(Opens below))	Available		DFS2098

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Includes bibliographical references (p. 252-265) and indexes.

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