Advertising and popular culture /
Fowles, Jib.
Advertising and popular culture / Jib Fowles. - Thousand Oaks, Calif. : Sage Publications, c1996. - xviii, 278 p. : ill. ; - Foundations of popular culture ; .
Includes bibliographical references (p. 252-265) and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
0803954824 (cloth : acidfree paper) 0803954832 (pbk. : acidfree paper)
Advertising--United States.
Popular culture--United States.
659.1 / FOW
Advertising and popular culture / Jib Fowles. - Thousand Oaks, Calif. : Sage Publications, c1996. - xviii, 278 p. : ill. ; - Foundations of popular culture ; .
Includes bibliographical references (p. 252-265) and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
0803954824 (cloth : acidfree paper) 0803954832 (pbk. : acidfree paper)
Advertising--United States.
Popular culture--United States.
659.1 / FOW